Building an engaging Instagram feed is key for sleep coaches to connect with potential clients and grow their audience. Here are 20 content ideas to help you create posts that inspire, educate, and turn followers into clients.
Sleep Tips: Share practical, actionable sleep tips that people can implement right away to improve their sleep habits.
Client Testimonials: Post quotes or short testimonials from clients who have benefited from your coaching. It helps build trust with your audience.
Behind-the-Scenes: Show followers a glimpse into your daily life as a sleep coach—whether you’re preparing for a session, reading the latest research, or working from your calming space.
Success Stories: Share a real-life transformation from one of your clients, showing how your coaching made a positive impact on their sleep and well-being.
Sleep Challenges: Create a sleep challenge, like “7 Days to Better Sleep,” where followers participate and track their progress.
Interactive Polls: Ask your audience sleep-related questions, such as “How many hours do you sleep a night?” or “What’s your biggest sleep struggle?” It’s a great way to interact and learn more about your audience.
Sleep Facts: Share interesting or lesser-known facts about sleep, such as the impact of sleep deprivation on health, or how sleep improves mental clarity.
Sleep Environment Tips: Offer advice on how to create a calming bedroom environment, with suggestions like blackout curtains, soothing sounds, and essential oils.
Morning Routines: Show your followers how a good night’s sleep positively impacts a productive and peaceful morning routine.
Product Recommendations: Highlight sleep-related products, such as sleep masks, weighted blankets, or apps that aid sleep. Tag the products for easy access.
Live Q&A: Host a live Q&A session on Instagram where your audience can ask you questions about sleep and sleep coaching.
Common Sleep Myths: Debunk popular sleep myths, such as “I can catch up on sleep during the weekend” or “Naps disrupt night sleep.”
Sleep Coach Spotlight: Share a post about your own journey to becoming a sleep coach, your training, and why you’re passionate about helping others.
Sleep Disorders: Provide valuable insights on different sleep disorders, from insomnia to sleep apnea, and how your coaching can help.
Daily Affirmations: Post calming, sleep-focused affirmations to encourage better sleep habits and a positive mindset around rest.
Tips for Parents: Share content tailored to parents, such as how to establish a sleep routine for children or how to manage sleep during newborn phases.
Collaborations with Experts: Collaborate with other wellness experts—like nutritionists or yoga instructors—and share how their services complement better sleep.
Short Videos: Post bite-sized videos offering quick sleep tips, such as breathing techniques or visualisation exercises for better sleep.
Book Recommendations: Suggest books on sleep, wellness, or personal development that have inspired your approach to coaching.
Offer Free Resources: Share a freebie, such as a downloadable sleep guide or worksheet, and encourage your followers to engage by sharing or tagging friends.
These ideas will help you maintain a dynamic, engaging Instagram feed, grow your audience, and turn followers into clients.
