If your Elementor pages look “fine” but not premium, the problem is usually the first screen. The hero section is where visitors decide whether to scroll, click, or bounce — and it’s also the easiest part of a template to systemise. In this guide you’ll get a repeatable hero-section framework you can drop into any landing page or homepage template, using only Elementor’s native widgets (no custom code required).
You’ll also see how to package this into a reusable template library so you can stop rebuilding layouts from scratch. If you want a shortcut, browse our templates and treat this article as the checklist for choosing (or improving) any kit.
What “premium” means in a hero section (and why most templates miss it)
See also: Colour Curls Elementor Pro Template Kit.
See also: Elementor Templates.
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Premium doesn’t mean “busy” or “creative.” It means the page feels intentional: strong hierarchy, clear promise, easy scanning, and a next step that feels obvious. Most template heroes miss at least one of these:
- Vague headline: sounds nice but says nothing specific.
- No proof: there’s no reason to believe the promise.
- Weak CTA: the button label is generic (“Submit”, “Learn more”).
- Too much above the fold: three columns of competing messages.
- Typography that fights itself: inconsistent sizes/line-heights/weights.
The goal is a hero that answers four questions in order: What is this? Who is it for? Why should I trust it? What should I do next?
The 7-part Elementor hero formula (copy/paste structure)
This is the structure you can reuse across templates. Treat it as a stack — you can remove pieces, but keep the order. In Elementor, each part maps neatly to a widget or two:
- Context kicker (small line above headline)
- Outcome headline (one clear promise)
- Support subhead (who it’s for + what changes)
- Primary CTA (the next step)
- Secondary CTA (low-friction alternative)
- Proof row (logos, numbers, short trust statements)
- Hero visual (image, mockup, or simple UI frame)
If you’re building your own library, save the whole section as a template in Elementor so you can reuse it across landing pages and kits.
Step 1: Write a headline that earns the scroll
A premium hero headline is specific, outcome-led, and readable. Use this template:
- Verb + outcome + timeframe/constraint (optional)
- Example: “Launch a clean, fast landing page in one afternoon — without custom code.”
Guidelines that consistently improve headline quality:
- Keep it to 8–14 words if possible.
- Avoid “welcome to”, “best”, “world-class”, “innovative”.
- Use one concrete noun (landing page, bookings, email list, portfolio).
- Make the promise testable: someone could say “yes, that happened” or “no, it didn’t.”
Elementor settings that make headlines look expensive
- Max width: set the heading container to a readable measure (roughly 10–14 words per line).
- Line height: slightly tighter than body text (often 1.1–1.25).
- Letter spacing: keep it minimal; avoid over-styling.
- Responsive sizes: adjust per device, don’t rely on auto scaling.
Step 2: The subhead that converts (without rambling)
Your subhead should confirm intent and remove doubt. Two patterns work well:
- For + audience + outcome: “For coaches who need a polished site that gets enquiries.”
- Mechanism + benefit: “Built from reusable sections so you can publish faster.”
Keep it to 1–2 sentences. If you need more explanation, that’s a sign the headline isn’t doing enough work.
Step 3: CTAs that feel like the “obvious next step”
Premium templates don’t hide the action. They make it easy. Use a two-CTA approach:
- Primary CTA: the most valuable next step (e.g., “Browse templates”, “Get the kit”, “Book a call”).
- Secondary CTA: lower commitment (e.g., “See examples”, “Watch the walkthrough”).
CTA copy checklist:
- Start with a verb (Browse, Download, Get, See, Compare).
- Make it about the visitor’s outcome, not your process.
- Avoid “Submit” unless it’s a form.
If you’re building a Templatez-style offer, a strong default CTA is: Browse templates. Pair it with a softer secondary action like “See what’s included”.
Step 4: Add “micro-proof” before you try to add big proof
You don’t need awards or huge claims to look trustworthy (and you shouldn’t invent them). You need micro-proof: small signals that reduce perceived risk.
Micro-proof ideas you can add to an Elementor hero today:
- 3 bullet outcomes: “Fast load”, “Reusable sections”, “Mobile-ready”.
- Compatibility line: “Works with Elementor + WordPress.”
- Support line: “Clear documentation included.” (Only if true for your offer.)
- Expectation setting: “No custom code required.”
Step 5: The hero visual — keep it simple, keep it aligned
The hero visual is there to clarify, not decorate. In a template kit, it’s often a clean screenshot, mockup, or UI frame. A few rules that make visuals feel premium:
- One focal point: don’t show five screenshots in one block.
- Match the promise: show the thing the headline talks about (landing page, sections, before/after).
- Consistent radius and shadows: pick a system and stick to it.
- Use whitespace: premium layouts breathe.
If you’re unsure, skip the visual and invest in typography + spacing first. A strong text-first hero beats a random image every time.
Step 6: Spacing, grids, and alignment (the “premium switch”)
This is where most DIY Elementor pages fall apart. Premium templates look expensive because the spacing is consistent. Here’s a practical system:
- Section padding: 80–120px desktop, 48–72px tablet, 32–48px mobile.
- Vertical rhythm: 12/16/24/32/48/64 as your spacing steps.
- Max content width: 1140–1200px is a common comfortable range.
- Text alignment: left-aligned is usually more readable for conversion pages.
Build this into your global settings so every new template inherits it. If you’re standardising across your site, start at Templatez and document your spacing rules in one place.
Step 7: Mobile-first hero fixes (so it doesn’t collapse)
Many templates look great on desktop and fail on mobile because the hero becomes a wall of text. Use this quick mobile checklist:
- Put the headline first, then CTA, then proof (visual can move below).
- Reduce the number of proof items (3 is enough).
- Increase button size and spacing (tap targets matter).
- Limit line length: avoid tiny text across the full width.
If you want to make this repeatable, create a “hero mobile preset” section template you can reuse. It’s one of the fastest wins in Elementor.
Turn this into a reusable Elementor template section library
Once you have one strong hero, the real leverage comes from making variations. Build a mini library with 6–10 hero styles:
- Text + button + proof (no image)
- Text + screenshot
- Split hero (text left, mockup right)
- Hero with checklist bullets
- Hero with short testimonial block (only if you have real quotes)
- Hero with pricing teaser (for paid offers)
Save each as a section template, label them clearly, and keep your typography/spacing consistent. If you’d rather start from proven layouts, pick a kit from our templates and use the library approach to customise fast.
Common hero mistakes (and the quick fixes)
- Mistake: headline is clever but unclear. Fix: rewrite as an outcome.
- Mistake: too many CTAs. Fix: one primary + one secondary.
- Mistake: proof is missing. Fix: add 3 micro-proof bullets.
- Mistake: spacing is inconsistent. Fix: define a spacing scale and stick to it.
- Mistake: mobile layout is cramped. Fix: reorder content and reduce extras.
Internal links you should add to every template-based landing page
Good templates aren’t just pretty — they help visitors navigate. Add a few internal links naturally (placeholders are fine if you’re planning structure):
- blog (for guides and trust-building content)
- WordPress templates (for browsing by use-case)
- templates (shop/category)
FAQ
Do I need custom code to make an Elementor hero look premium?
No. Most “premium” feel comes from hierarchy, spacing, and consistent design tokens (fonts, colours, radius, shadows). Custom code can help, but it’s not required for a high-converting hero.
What’s the best hero layout for conversions?
For most offers, a clear headline, short subhead, one primary CTA, and a small proof row outperforms complex layouts. Start simple, then test variations (like a checklist hero or split hero).
Should I use a slider or animation in the hero?
Usually no. Heavy motion can distract from the message and hurt performance. If you use animation, keep it subtle and make sure it doesn’t delay the first meaningful content.
How long should my hero section be?
On desktop, aim for everything important to fit comfortably above the fold: headline, subhead, CTA, and a small proof element. On mobile, prioritise headline and CTA first.
Where can I get a strong starting point for hero sections?
Either build a small internal library of hero section templates, or start from a proven kit and customise. You can browse Templatez templates and use this article as your improvement checklist.
Conclusion: build one hero you trust, then reuse it everywhere
A premium hero isn’t magic — it’s a system. Once you lock in your headline/subhead/CTA/proof structure and your spacing rules, your pages stop looking “random” and start looking like a cohesive product.
Next step: pick your best-performing page, rebuild the hero using the 7-part formula, and save it as a reusable section. Or skip the blank canvas and start from a kit: browse our templates and customise in Elementor.